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Digital Marketing & SEO/GEO

Technical and local SEO, content and Generative Engine Optimization (GEO) so your business surfaces in Google and in ChatGPT, Perplexity, Claude and AI Overviews.
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Digital Marketing & SEO/GEOStage-gated delivery

The problem

Search is changing. Buyers ask AI first.

Symptoms we hear in the first discovery call — usually more than one at once.

  • Rankings without leads because pages do not answer buyer questions.

  • Local businesses invisible in map results and AI recommendations.

  • Technical issues — speed, structure, schema — holding back good content.

  • No visibility into how AI engines describe your business, if at all.

Our approach

SEO fundamentals plus GEO — practised on our own site.

We combine technical SEO, structured data and conversion-focused content with GEO techniques that make your expertise easy for AI systems to understand and cite.

  1. 01

    Technical audits: Core Web Vitals, crawlability, schema.org, internal linking.

  2. 02

    Local SEO: profiles, reviews, citations and location content for service businesses.

  3. 03

    GEO: direct-answer content, FAQ schema, entity clarity and citation-worthy pages.

  4. 04

    Conversion optimisation and analytics so traffic becomes enquiries.

Capabilities

What Digital Marketing & SEO/GEO covers

Scoped individually or combined into one engagement — each capability is delivered by the same senior team.

  • Core capability

    Technical SEO

    Site architecture, speed, indexing, structured data and migrations.

  • Local SEO

    Google Business Profile, reviews, citations and location pages that earn calls.

  • GEO / AI search visibility

    Content and markup structured for AI answer engines and Google AI Overviews.

  • Content strategy

    Question-led editorial calendars written for buyers and machines alike.

  • Paid search & social

    PPC and social campaigns tied to measured conversion goals.

  • Conversion optimisation

    Landing-page testing, analytics and lead-capture improvements.

Use cases

Where this gets used

Typical engagements by industry — each links to how we work in that sector.

  • Healthcare & Wellness

    Med spa local visibility

    Service pages, reviews and local schema for clinics and med spas.

  • Startups & SaaS

    SaaS content engine

    Topic clusters and GEO-structured articles for startup visibility.

Technology stack

Tools we reach for

Chosen for longevity, your team's familiarity and long-term maintenance — never for fashion.

Analytics
Google Analytics 4Google Search ConsoleGoogle Tag ManagerMicrosoft Clarity
SEO tooling
Screaming FrogAhrefs / SemrushSchema.orgLighthouse
GEO
FAQ & Article schemaEntity/Organization markupAI answer monitoringCitation-ready content
Delivery
Next.jsHeadless CMSLanding-page testing

Process

How a Digital Marketing & SEO/GEO engagement runs

Stage-gated with capped hours and written acceptance criteria — you review each stage before the next begins and can stop at any boundary.

  1. 01

    Audit

    Technical, content, local and AI-visibility baseline.

  2. 02

    Strategy

    Priorities, keyword and question clusters, KPIs.

  3. 03

    Fix & build

    Technical fixes, schema, pages and content.

  4. 04

    Publish

    Editorial cadence with GEO-structured articles.

  5. 05

    Measure

    Rankings, AI citations, conversions and revenue.

  6. 06

    Optimise

    Iterate on evidence every month.

Related industries

Where we apply this most often

Engagement models

Ways to work with us on this

  • Fixed Project
  • Maintenance & Support
Compare engagement models and pricing

Relevant work

Digital Marketing & SEO/GEO in practice

Projects where this service was part of the delivery.

All work

FAQs

Digital Marketing & SEO/GEO — questions we get asked

Digital Marketing & SEO/GEO

Ready to talk about digital marketing & seo/geo?

Tell us the goal and the constraints. A senior person replies within one business day with a clear next step.

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